In May 1864, during the infamous "March-to-the-Sea," Union General William T. Sherman began
the "Battle of Atlanta," upon his departure in November, the general ordered the city be set
ablaze to prevent re-occupation by Confederate troops, but like the phoenix (FENIXX™)
in Egyptian and Greek mythology, Atlanta rose from the ashes of the Civil War to become
a great international city and music capital of the New South. In the 21st century,
the fashion world witnesses the south rise again, igniting the fire of a "New Urban Flava."

Lyndon H. Burch, President and CEO
Mr. Burch brings 17 years of retail sales management, credit/collections and customer service experience to Hotlanta Apparel Co.? Prior to this venture, Lyndon found success with Parade Of Novelties Sports, a sports apparel company based in New Haven, CT, as site manager during the 1996 Olympic Games in Atlanta and several national sporting events (Super Bowls XXXI, XXXII, XXXIII, the NCAA Final Four, the NBA Finals and the 1996 & 1998 World Series) and as retail store manager at the Walden Galleria Mall, Buffalo, NY, the Carousel Mall, Syracuse, NY and the Sangertown Mall, Utica, NY. With fresh ideas in mind, Lyndon resigned his management position and began conducting feasibility studies to determine the viability of an Atlanta-based urban sportswear line. When he found this concept worthwhile and could be developed, Lyndon formed Hotlanta Apparel Co. ™

Desirae Allen, Vice-President, Fashion Design and Product Development
Ms. Allen is a graduate of Morris Brown with a BA in Fashion Design/Merchandising. She has 7 years experience in free-lance couture, haute couture designing and styling consultations. Ms. Allen has produced and/or participated in numerous fashion shows in the Atlanta area including the "2002 Hip Hop Appreciation Week Fashion Show," "2002 DIVAS Unlimited Fashion Showcase,"Urban Jungle: Morris Brown College Homecoming Fashion Show," "The Delta Burke Rich's/Lazarus Women's Fashion Gala," and the "scar De La Renta Spring/Summer Fashion Show" and her designs have appeared in numerous music videos produced in Atlanta. Ms. Allen interned as showroom manager at 3L Manufacturing For Designers in Buckhead.

Nina Albari, Vice-President, Marketing and Public Relations
Ms. Albari is a graduate of the Carolina School of Broadcasting. She has 5 years of professional marketing experience with Exclusive Entertainment (Promotions/Event Planning), HUSH Productions (Talent/Model Scout), WPEG-Power 98 (Intern-Promotions) and the Charlotte Hornets/Charlotte Sting where she was responsible for "street team and in-store promotions." Ms. Albari coordinated personal appearances and the distribution of promotional merchandise to radio stations, sponsors and the general public. Since March 2002, Nina has found success with HUSH Productions-Atlanta and Barbizon-Atlanta as talent scout and model instructor, respectively.